For this series of public text installations as part of the 44th annual Ann Arbor Film Festival, I treated the theater marquee – with its three lines of up to twenty characters each, its place in the city landscape – as a distinct socio-textual genre, with its own unique forms and conventions. My arrangements took on a range of tones, from advertising slogans and self-help motivational-speak to stereotypical urban signage and haiku, emphasizing the subjects of film, the event/location of the festival/theater, and the politics of public display. Some of them were obvious, others cryptic. All of them were intended to be playful and draw attention. I wore a nice suit and made a somewhat understated performance of the installation, which was assisted by Forest Bright and Ted Christensen.